William Brian Floyd, MBA, RN is the President of Vidant Medical Center, a 909-bed academic medical center in Greenville, North Carolina. In this role, Brian is responsible for the operations of the medical center, the delivery of safe and efficient care, and the provision of education programs for professionals. He is accountable for the hospital’s qualitative and financial outcomes, and leading a workforce of more than 7,000 in the fulfillment of the organizational mission. As president Brian serves on the senior executive team of Vidant Health, a corporation of nine hospitals and various ambulatory services including a growing network of primary care physicians and specialists serving 29 counties in eastern North Carolina. 

Brian is a registered nurse and holds a Master of Business Administration from UNC-Chapel Hill’s Keenan Flagler School of Business. With more than 19 years of progressive health care experience, he is committed to advancing care delivery models to improve health conditions of communities. Brian is an active member of his local community and serves on several boards supporting the health care industry and social and policy development including the North Carolina Department of Social Services and the VHA Central Atlantic region. Brian has been on the Board for Boys & Girls Clubs of the Coastal Plain since 2015.